In an age of information overload, one of the most valuable services WIBs and One Stop Career Centers can provide to their job seeker and employer customers is to become outstanding "content curators." There is simply too much information online for people to weed through and organizations that are able to effectively find, select and repackage relevant, high quality information will be positioning themselves well.
What is Content Curation?
According to Beth Kanter, one of the finest nonprofit content curators on the planet, content curation is the "finding, organizing, filtering and 'making sense sense of' information on the web and sharing the very best of that content with your network." Content curators are editors of sorts, looking for the best information and resources to benefit their various stakeholders.
Why Be A Content Curator?
Content curation is first and foremost a valuable service--you help your customers make sense of the constant stream of content that comes at them. This can be particularly valuable for job seekers, who may be overwhelmed by all that they find online related to the various facets of job search.
As a content curator, you also have an opportunity to establish your organization as a thought leader in specialized niches and effective content curation can be one of the best ways to get attention from employers, who also drown in a sea of information.
As Fast Company points out, content curators are the "new superheroes of the web."
How to Be a Content Curator
Content curation first requires you to be clear about the audiences you are curating for and the kinds of information and articles they need. Clearly job seekers are looking for great job search content, but this can be further segmented into job search strategies for different industries or occupations.Employers will be interested in information that helps them run their businesses more effectively, find talent, and save or make money. It may be worth your time to survey your stakeholders to learn more about the kinds of information that most interests them.
Once you're clear about your audiences, then you need to begin engaging in the three "S's" of content curation, as described in the graphic below.

Finding great content is only part of the job. You also have to provide some annotation or commentary to help people make sense of the information you are providing. You also need to set up various strategies for sharing the information you find. Social media (LinkedIn, Facebook, blogs, Twitter, etc.) are particularly useful tools for sharing. You can also share via email and email newsletters, depending on your audience.
Resources for Content Curation
To get the most from your content curation strategy, check out these additional resources: