Tools for Industry Research & Industry-Specific Job Search

Research Here are a couple of excellent tools for conducting industry and company research. These are great for both job seekers and staff to use:

  • How to Learn About an Industry or a Specific Company--This page outlines a step-by-step process for researching industries and individual companies, with links to the resources necessary to conduct the research. It may be overkill for many job seekers, but if your WIB or One Stop is serious about doing research into industries, this site will be incredibly useful.
  • Industry Portal Site--This site includes links to information portals for over 100 US industries from Adhesives and Sealants to the Workboat Industry. Most of these are the sites that businesses use to keep updated on current trends and issues in their industries, so they're particularly useful for providing Business services and doing ongoing cluster-based planning.


For job seekers, here are some industry-specific resources to check out. These are primarily job listings:

Use Stories in the Job Search

Story Since the time we all gathered around campfires to hear about a hunter's exploits, humans have been drawn to stories. They engage us emotionally and help us make sense of facts and data that otherwise may be dull and boring. That's why stories are such a critical tool for job searching--they help paint a picture of a job seeker's knowledge, skills, abilities and personal attributes that is attractive to potential employers.

This article from Anecdote has some excellent advice for job seekers looking to tell better stories about themselves:

Start by drawing a timeline of your career. Plot the significant events (work and personal) and jot down next to the events how you remember feeling: excited, angry, pumped, disappointed.

When an event springs to mind recount it out loud to yourself, or even better, tell it to someone. Avoid writing these recollections down verbatim. Just right some rough notes. Otherwise the temptation is to recount the experience they way you’ve written it which will sound unnatural.

You should have 4 or 5 stories now. Let’s switch to visual queues to remember some more. Head over to flickr or iStockphoto and select 30 images at random. Look at each one and see if any experiences spring to mind. Again recount them and jot down some rough notes.

One of the best ways to remember your own stories is to hear others. Find a couple of colleagues, friends and just get reminiscing about the good old days. Make notes about any anecdote that springs to mind about your own experiences at work focusing on the ones that set you apart. In fact you should always carry a story notebook to jot them down because they often creep up on you by surprise and I will guarantee you will forget it instantly if you don’t either write it down of have the opportunity to tell the story a couple of times.


Ways to improve the impact of stories include:

  1. be specific and avoid generalisations. Instead of saying, “I once worked for company that sold database software.” Say, “While the pre-sales manager at Oracle Systems ...”
  2. the story has to about a specific individual trying to achieve something, ideally with some obstacle that they eventually overcame. Avoid stories about companies, departments and even teams. Tell stories about people who have names. Instead of saying, “In 2004 the risk assessment team was facing a problem ...,” say “Charles Kleiner in risk assessment was facing a problem.” And of course you were instrumental in helping Charles overcome this obstacle.
  3. help people visualise what’s happening. The best stories are ones that the listener can picture vividly in their mind’s eye. Instead of of saying, “We drove up to the vineyard ...,” say “We drove up to an adobe-style vineyard with acres of vines all around us ...”

Stories are excellent for use in interviews, as part of networking, as well as in putting together a portfolio. If job seekers get good at telling a few stories about themselves that illustrate their personal and professional strengths, this can be an incredibly effective strategy for improving job search prospects.

Friday Link Round Up

Another round-up of links for this Friday morning. . . .

  • Social Media Etiquette Round-up--Like all cultures, use of social media like blogs and Twitter has its own rules. Here's a great round-up of links to articles that will have you acting like a native on the most common social media platforms. 
  • The Digital Generation Project--there's a lot of talk about whether or not disadvantaged youth have access and the skills to use digial technologies. Edutopia's Digital Generation project explores different aspects of this question and provides some great resources for using digital media with young people. Lots of great resources, videos and discussion questions. 

Use Webinar Software to Run a Virtual Job Fair

A great article from Bryan Lundeen over at the Workforce Developments blog on running a virtual job fair using a webinar platform like GoToMeeting. In case you aren't able to visit the blog because it's blocked at your location, here's the key info:

A quick tutorial on seting up GoToMeeting as your career fair venue 
Set up your GoToMeeting space and invite employers to register. As in any brick-and-morter job fair, you have to pre-register your employers and make sure that they understand the venue that you are promoting.

You'll need to decide in advance how long each employer will get to present their company and the jobs they want to fill. Let's say you have 12 employers from one industry and you give them 10 minutes each to describe the company and the positions they want to fill. This gives you a two hour industry-specific career fair in this example.

Attendees can either view this presentation on their computers, or to call in to a special phone number that GoToMeeting will give you to listen to the presentation. After the virtual career fair is completed, attendees will be able to view the entire presentation again as a streaming broadcast on their media player. Each employer presentation should include contact and application information.

The employers can use any programs on their computer including the internet as part of their presentations. By setting each employer as "organizer" during his or her allotted time, everyone who is watching from a computer can view the desktop of the organizer along with the presentation they are giving.

Here's a basic rundown of the process you'll need to set up your virtual career fair:
  1. Visit GoToMeeting and sign up.
  2. Setup your meeting space.
  3. Invite employers to register for the event.
  4. Advertise your career fair allowing attendees to pre-register.
  5. Send invitations to career fair attendees.
  6. Have your job seekers download the GoToMeeting software.
  7. Host your virtual fair on GoToMeeting.
  8. Post the link to download/view the career fair on your website.
Check out some of these links for more detailed tutorials and ideas for virtual job fairs. I especially recommend the ebook from Ramesh Sambasivan.


Keep in mind that GoToMeeting can only accomodate up to 15 participants, so you may need to use Citrix's GoToWebinar. You may also want to explore DimDim (free for up to 20 participants), WebX or ZohoMeeting. And if your One Stop doesn't have webinar software, you may be able to partner with one of your businesses or with a local association or organization that does have it.

You may also want to set up a wiki to support your virtual job fair. You can set up a page for each of your employers where you provide contact info, links to their company website and applications, a description of the application process, etc. You can also include a link to your recorded webinar and links to resources on applications, resumes, etc. for your job seekers to access to improve the quality of their submissions. Lots of possibilities with this one and a great way to provide a career fair to higher level job seekers who may be happy to access it from their home computers. Some nice free wiki tools to try include Wikispaces and Wetpaint.

More Twitter Job Search Feeds

If your job seekers are using Twitter for their job searches (and your high level job seekers should definitely be doing this) here's a massive list of people on Twitter for them to follow to get job leads.

For those who are new to Twitter, the presentation above has some great activities for getting started. You may also want to check out this more extensive post of job search resources using Twitter. 

Friday Link Round Up

Happyinbusiness

Here's your round-up of links for this Friday:
  • The New Rules of Recruitment--This NPR segment discusses how job seeking has changed in recent years. Note--you should have an up-to-date LinkedIn profile and drop the husband/wife and AOL email addresses. Also, do not "friend" executives you don't know on Facebook or try to cold-call them with no prior contact.
  • A Brief History of Social Media--Traces the evolution of social media from the days of "phone phreaks" through "You've Got Mail" and now, Twitter. An interesting read on the evolution of how technology connects us.
  • Too Poor to Make the News--Writer Barbara Ehrenreich, auther of Nickeled and Dimed, discusses how all the talk of how the recession is impacting middle class workers is masking the impact on the real victims of the recession--the poor.
  • Social Loafing: When Groups are Bad for Productivity--Apparently psychologists have discovered that the more people there are in a work group, the less work gets done. They have suggestions, though, on how to reduce this effect--make sure that group members feel a sense of community with each other, that the tasks they're working on are perceived as important and that you reduce the "sucker" effect, where people feel duped into doing work for slackers on their team.

Using Google Maps to Map Your Community

Picture 2

One of the most powerful, but under-utilized tools you can use in workforce development is a map.

  • Maps can show job seekers where the job openings are located or where to find supportive services.
  • They can show the location of businesses and training programs related to specific industry clusters (as in this map for the Middlesex BioScience initiative).
  • They can map the assets in your community that help ex-offenders or high school dropouts or Veterans or any other specific group looking for assistance in career and job search.

Luckily, building these maps is easy, using the Google Map tool, which allows you to create customized maps and then embed them in a website, wiki, blog etc. You can also email your customized maps.

With Google Maps you have the ability to:

  • Create customized "markers" that will identify types of organizations you'll be mapping, such as in the example above where WIBs, One Stops, bioscience businesses, etc. each have their own type of map marker.
  • Add descriptions and links to each marker, so for each location you add, you could describe services offered there with a link back to the organization's site or to other information.
  • Add photos and video. Picture a quick introductory video to an organization or program that could be embedded into the placemarker and be available for individuals to click on and watch directly from the map. 
  • Share maps so that partners could contribute to the map. Picture, for example, an industry cluster map of employers related to a particular industry that gave people in the community the ability to add the businesses they know of related to that cluster. This is a way to quickly build a useful repository of information and links to literally map industry-related assets in your area.

Google Maps makes it easy and painless to create and share your own customized maps. Here are some resources to check out if you want to build a map of your own:

If you build a map or have one to share, leave us a comment with a link to the map. It would be great to see how people are using this great tool!

Some Examples of Social Media in the Workforce System

At last week's GSETA conference, I ran a double workshop session on using social media (blogs, wikis, Facebook, Twitter, podcasts, etc.) for supporting customer job search and providing services to customers. Both sessions were packed, with a lot of great questions and ideas. You can check out the wiki for notes, links, and presentations to explore. Also, below are some examples of how WIBs and One Stops are using social media around the country (some are courtesy of the Employment Specialist blog):

On Twitter
These One Stops are sharing tips, surveys, links, quotes, job leads, etc. through the 140 character Twitter messaging service that can be viewed and updated online or on a cell phone. (For more on Twitter, check out this post)

Workforce Development Blogs
Blogs are the best way to provide readers with articles, links and resources that you'll update on a regular basis. Think of them as online newsletters. Besides this blog for GSETA, here are some other examples:


On YouTube
YouTube, the video-sharing website, is a great place for One Stops to tell their stories and provide services using video. These can then be easily embedded into a blog or website.


Facebook, Podcasts, etc.
One Stops are doing other creative things with social media, too:

Friday Link Round-Up

Just back from the GSETA Conference (more on that next week)--here's this week's round-up of links.

  • Social Media and Introduction to Blogging Handouts--These are my online "handouts" for two of the workshops I ran at GSETA. The social media session looked at how to use tools like social networks, blogs and wikis for job search and to provide services to customers. The Intro to Blogging should be pretty self-explanatory.
  • Green Pathways out of Poverty--Green jobs and pathways out of poverty were two big themes emphasized at GSETA by Regional Administrator, Grace Kilbane. This report identifies five key success factors for successful green jobs initiatives.
  • Destination Graduation--This set of 15 activities comes from schools in the National Network of Partnership Schools (NNPS) at Johns Hopkins University.  The schools’ Action Teams for Partnerships shared their best practices – from the primary grades through high school – that helped students and their parents increase career awareness and take steps on postsecondary pathways.
  • Solid Suggestions from an HR Director--Transcript of an interview with an HR Director who gives the "other side of the desk" perspective that can help job seekers plan for interviews.
  • How to Find Recession-Proof Jobs--The video above advises finding jobs in industries that can't be outsourced and that will continue to grow because of demographics or other trends. Healthcare and education are two that are recommended.

Getting the Most out of the GSETA Conference

 This Wednesday and Thursday, June 10-11, is the annual GSETA conference. I thought it might be helpful to share some links on how to get the most out of your conferencing experience:

And here are some things to do before you leave:

  • Gather pens and paper or index cards for note-taking.
  • Gather some business cards. Worst case scenario if you don't have any, put something together in Word and print out on business card stock from Staples.


See you in Atlantic City!

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